Growth Plan
30,000 feet
as of 01/08/2024
What does success look like for you in a year’s time?
That I have a demonstrable proposition that I am taking to market, seeking early adopters
What would failure look like in a year’s time?
To still be at the ‘thinking about it’ stage
What is currently stopping you from achieving success?
My own commitment; a viable Day 1 business plan; private life factors (2024)
What actions will you focus on to achieve success?
- Technical Proof of Concepts: to ensure the proposition can be delivered in a manageable and maintainable way
- B2B Market Research:how to offer value to Independent Financial Advisors
- B2C Market Research: to understand how to reach out to disengaged users
- Business plan preparation: how to develop a coherent and affordable approach
If you removed everything holding you back, what is the dream outcome of the business/idea?
- To be used by 100,000’s of consumers who would otherwise not seriously engage in their financial future.
- To become the de-facto tool for personal financial planning - used and shared across financial advisors, financial institutions, and consumers.
- To be a reference implementation of a generic financial planning toolset that could then be extended across many other use cases.
Provisional Phases
1. Technical Build Out
| Business | Technical Focus | Funding | Success Criteria |
|---|---|---|---|
| consumer focussed | model | bootstrapping | timing open-ended |
| no marketing | journey | 100’s/1000’s unique hits | |
| input UI | |||
| output UI | |||
| usage analytics |
2. Approach Consumer Market
| Business | Technical Focus | Funding | Success Criteria |
|---|---|---|---|
| approach channel partners | persistence | bootstrapping | 100’s of paid for customers |
| embeddable |
3. Approach IFA & Services Market
| Business | Technical Focus | Funding | Success Criteria |
|---|---|---|---|
| approach early adopters | support arrangements | angel funding | # of paying IFA’s |
| hard marketing | goal seeking | ||
| shared models | back-end processing |
4. Expand IFA & Consumer Market & International Market
| Business | Technical Focus | Funding | Success Criteria |
|---|---|---|---|
| hard marketing | i18n | seed funding | 100’s IFA customers |
| journeys | 1000’s consumer customers | ||
| input UI |
5. Bifurcate Business
| Business | Technical Focus | Funding | Success Criteria |
|---|---|---|---|
| split into finance and optimisation companies | generic model | seed funding | |
| optimisation |