Competitors

Websites

RetireEasy

• https://www.retireeasy.co.uk/
• 2011
• small (less than £200k assets) for multiple years

Money Saving Expert

• https://www.moneysavingexpert.com/banking/budget-planning/
• • budget planning spreadsheet - only for here and now

Figg

• https://figgwealth.com/
• but weird technical
  • CTO seems inexpreienced and part-time (aka interim)
  • yet 10 manyears of development ..?
  • app has no reviews
  • seems more of a mashup
• yet $3M seed investment..?
• app kept crashing

Software used by IFA’s

• What software do IFA’s use?
• https://www.pimfawealthtech.com/wealthtech-directory/
• only real thing I saw was Figg - see above

Known Apps

In general these seem to be pretty faces to a package of financial services.

Snoop

• day to day finances

Emma

• https://emma-app.com/
• does financial services

Plum

• https://withplum.com/
• does financial services

Starling Bank

• daya to day budgeting
• but surely all banks

Revolut

• does financial services

Nutmeg

• https://www.nutmeg.com
• financial services
• but closest to what I plan - see ‘Tools and Guides’
• probably have to look again at its robo-advice

Wealthify

• https://www.wealthify.com/
• again, financial services

Cleo

• https://web.meetcleo.com/
• conversational AI - closer to my ideas
• again, financial services
• US based
• opinionated, but again day-to-day budgeting

Known Failures

See Failures