Company

Principles

1. Every customer is an asset
   • no loss leaders
2. Build on growth, not debt
   • slower but surer
   • Really need to consider this one
3. No dates
   • unless externally imposed
4. Do it right first time
   • no crystal balls, but no debt
5. Our secret source is simplicity
   • despite being hard - complexity creep is so easy
6. Our crown jewels are our people and our IP
   • they should be aligned
   • and everything else, outsourced

Culture

• everyone wants to come to work
• everyone is proud of the change they make
• transparency and respect are defaults

• culture is a product - I want to produce both
  • (https://blog.hubspot.com/blog/tabid/6307/bid/34234/the-hubspot-culture-code-creating-a-company-we-love.aspx)
• need to be purposeful / intentional about it
• avoid becoming what you do not want to be

Challenges

• support on the cheap