Documentation (Anonymous)

Vision

Unique Selling Points

What differentiates this tool?

  • Expenditure as important as income
  • considers financial resilience
  • people’s needs vary over their lifetime
  • all products

Thoughts

  • How can tool educate people so they are prepared when they seek advice?
  • Need to understand what ‘advice’ actually is. Could we say ‘go for 15%’ …?
  • offer a recommendation - but indirectly
  • What about Estate Planning and Trusts hmm..?

Products

  • Pensions
  • Savings
  • General Investment Accounts (GIA)
  • Individuals Savings Accounts (ISA)
  • Mortgages
  • General Insurance

Lean Canvases

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