Startup First Steps (Course) - Session 2
20240911 Edinburgh (watch party)
threads
- founder mentality
- cognitive dissonance
- fear of failure
- fear of success
customers do not care about features - but about outcomes
we get wrapped up in our delusion in what it could become
must be honest on motivations
limiting what we achieve so that we do not fail
successful disruptors vs zombies - a fine line
Vision
Jan 2030 press release
Numical, the online optimisation company, has released its first consumer-focussed guided journeys.
In a return to its roots, Numical has turned to addressing the problems faced by consumers in their everyday lives.
Started in 2025, the company initially supported consumers with their financial planning, before pivoting its leading technology to the B2B market.
“We helped over a million people in the UK, bringing greater understanding and certainty to their financial futures.
We hope to do this again with a far larger number of life events”.
Problem Statement
- what is the problem?
- who has the problem?
- why is it a problem?
- why does this matter
Five Whys
- A vast majority of the UK population do not make the most of their wealth.
- Most do not access to comprehensive financial planning.
- Financial advice is too expensive, too generalised or perceived as biased.
- What about money savings expert?
- It does not offer personalised, holistic advice considering all of your circumstances.
Other Concepts
- Ideal Customer Profile
- Problem Solution Fit
- Jobs to be done